Nedra despised rancher Bill McVeigh so furiously and unalterably - that she decided to be that arrogant cattle-king's very last romance. When she gave rancher Bill a double dose of love-'em-and-leave-'em — she never figured she'd get stuck on the lovin'! One of the most popular settings for romance stories was the old west, where men were men and women were women. As many a swooning damsel could attest, There's something about a cowboy. The western romance became one of the most popular types of magazines sold during the early and mid-twentieth century. By today's standards, these stories may be considered sweet and wholesome, but there's still a thrill to them. Stories of untamed country and love make western romances extremely popular.