服务营销管理 (Service Marketing Management)

ebook

By Zhang Hairong

cover image of 服务营销管理 (Service Marketing Management)

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本书从消费、产品、企业三个环节,阐述了服务特性、顾客需求、服务产品、供需管理、服务的传递与运营、服务质量管理、市场细分和定位、服务利润链和品牌管理、服务营销规划等内容

服务营销管理 (Service Marketing Management)