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本书通过阐述20世纪最广为人知及最畅销的玩偶——芭比娃娃的诞生和其发展历程，以及其创造者美国最成功的女性企业家之一露丝·汉德勒不断探索的经历。旨在让读者跟随主人公领略创业的艰辛、市场的严酷和成功的喜悦，让广大青少年读者在熟悉名牌、追随名牌的同时，能够从名牌的创立过程和创始人的创业过程中获得人生的启发
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