中国广告产业发展研究——一个关于广告业的经济分析框架 (Research on the Development of Chinese Advertisement Industry--A)

ebook

By Lu Shanbing

cover image of 中国广告产业发展研究——一个关于广告业的经济分析框架 (Research on the Development of Chinese Advertisement Industry--A)

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ebook

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本书对产业经济视野中的广告、广告供求、广告产业和广告市场结构等理论进行综述研究，并对WTO背景下，中国广告产业政策、制度变迁和发展战略进行了研究

Format

ebook

Author

Lu Shanbing

Publisher

Shaanxi People's Publishing House

Subjects

Research Nonfiction

中国广告产业发展研究——一个关于广告业的经济分析框架 (Research on the Development of Chinese Advertisement Industry--A)

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