山西零售业应对外来挑战的竞争策略研究 (Research on Strategies for Outside Competition of the Retail Industry in Shanxi Province)
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By Wang Xiaoping
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本书主要运用主成分分析法对山西省11个城市2007年竞争力水平进行了评价，在此基础上，对提出的提升山西零售业竞争力的扩张策略、店址选择策略、开发自有品牌策略、发展电子商务的竞争策略及开发农村市场的竞争策略进行了深入分析
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