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随着人们步入网络经济时代，网络营销已成为企业的重要业务。本书以企业如何开展网络营销为着眼点，选取了现在互联网上常用的网络广告、网页建设、网络品牌、价格定位、在线服务、事件营销、公益营销等网络营销策略，以章节的形式进行理论分析，并附以相关的扩展阅读，有很强的实用性。本书适合于企业管理者，网络市场营销人员，网站网络营销人员，想拓展网络销售市场的企业营销人员，也可以作为高等院校电子商务专业学生的辅导读物
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