当代广告创意与设计的多思维模式探索 (Multi-dimensional Mode Research of the Creativity and Design of Modern Advertisement)
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By Deng Yanan
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本书作者从不同的侧重点，引导我们如何打破常规、走出范式，用相对科学有效的途径，系统地解析了惯性思维与多元思维的关系，以及它们各自的存在优势与互补作用
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