现代市场营销 (Modern Marketing)

ebook

By Jia Danhua

cover image of 现代市场营销 (Modern Marketing)

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全书共分为15章,内容涵盖传统营销学的概念、发展和现状、以及营销环境、市场细分、消费者行为、调研、营销工具及营销管理等基础理论和方法

现代市场营销 (Modern Marketing)