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本书以创业理论、创业过程、创业管理、国际创业以及与创业相关问题的展开为基本内容。书中介绍了创业的概念、要素与成败标准等；企业创思的形成、市场信息的搜集等；详细介绍了创业计划的制定过程以及企业的创建过程等诸多内容
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