董明珠:倔强营销的背后 (Dong Mingzhu)

ebook Behind her Stubborn Marketing

By Guo Hongwen

cover image of 董明珠:倔强营销的背后 (Dong Mingzhu)

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格力空调能够从一个默默无闻的小工厂成为当今的世界知名品牌,这其中很大一部分功劳要归于董明珠。董明珠在格力的成功无疑是一个极为励志的故事,她在中年进入格力,从最基层的销售员做起,如今成为格力的掌门人,打造了格力这个世界名牌。本书根据董明珠的经历,深入剖析她能够取得如此成就的深层原因,在向读者讲述一个个激动人心的故事的同时,也向读者展现了一个真实而全面的董明珠。读懂董明珠,就能读懂成功

董明珠:倔强营销的背后 (Dong Mingzhu)