Journal of Product & Brand Management, Volume 25, Number 4
ebook ∣ The Technopocene: Technology's Transformation of People, Products and Brands · Journal of Product & Brand Management
By Leyland Pitt
Sign up to save your library
With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts.
Share
Find this title in Libby, the library reading app by OverDrive.
Search for a digital library with this title
Title found at these libraries:
| Loading... |
This ebook looks at how technology is transforming people, products and brands and it also features an additional paper contributed by the Journal's Senior Advisory Board as a part of the celebration for the 25 years of the Journal. The lead paper is from Roderick Brodie and Maureen Benson-Rea, and uses a systematic literature review and an illustrative case study, and offers a new conceptualization of the process of Country of Origin (COO) branding. This is followed by seven papers on the theme of the special issue.
Share
