This 100+ page study presents data from 45 colleges and universities about their academic advising efforts. The report helps its readers to answer questions such as: how large are academic advising staffs and how fast are they growing, if at all? How many students seek academic advising? What kind of workshops are being offered by academic advising units and how effective are they? How do academic advising departments assess their own performance, or train their employees? How much do they spend on employee training? How do colleges relate academic advising to student retention? How many colleges have been able to significantly increase their student retention through new approaches to academic advising? How important a priority does the college administration view academic