Most leaders today are desperately trying to motivate a new generation of workers who have completely different core values by using an age-old business model and, based on the extensive research of Dr. Sherry Buffington and Marc Schwartz, that's a mistake.
Drawing on three decades of research in human motivation, real world application, and more than a decade of researching what motivates Gen Xers and Millennials, Buffington and Schwartz expose a huge gap in how leaders and managers are trying to motivate the new generations and explain what actually works.

In Power Shift: The New Rules of Engagement, the authors present three critical elements of motivation, and provide a clear blueprint for applying them to get the best, not just from the new generations, but from everyone. The insights and strategies in Power Shift provide leaders with solutions to the ever-growing challenge of keeping employees engaged and motivated.
The authors present strong evidence of a power shift that will forever change the face of business and the form of leadership from the divisiveness of forced power to collaborative influence. There is ample evidence to show that leaders and managers who embrace the new rules of engagement and collaboration will successfully make this shift, influence its direction, and lead their organizations to unprecedented growth and profits.