This excellent report, professionally converted for accurate flowing-text e-book format reproduction, examines how cognitive forces shape grand wartime strategy across successive presidential administrations. By analyzing Vietnam through the lens of image and cognitive theory, the author attempts to answer the question, How did presidential image affect agendas and outcomes during the Kennedy, Johnson, and Nixon administrations? Specifically, the author examines the presidencies of Kennedy, Johnson, and Nixon through key decision points and policy shifts during the Vietnam War in an effort to unveil the substantial cognitive forces with which presidents must contend, and often counter, when they inherit war. It is the author's hope that revealing the confluence of images, agendas, and outcomes during the Vietnam War will make current and future decision makers more aware of the impact that cognitive forces have in shaping war's trajectory. Moreover, he hopes that by examining Vietnam through the lens of presidential image, a broader conceptualization of "war as inheritance" will emerge. Ultimately, this study may help minimize current and future cognitive pitfalls in the development and execution of grand strategy, particularly when policy makers face the daunting challenge of inherited war. It also establishes the foundation for a larger project that not only examines Vietnam more broadly but also analyzes how image and inheritance influenced grand strategy in Afghanistan.

Chapter 1 - Introduction * Chapter 2 - From Quarks to Cognition: An Overview of Image Theory * Chapter 3 - Kennedy: "Containment" from Camelot to Cam Ranh Bay * Chapter 4 - From Texas to Tet: Johnson's Posse of Lies * Chapter 5 - From San Clemente to Saigon: Nixon's Five O'Clock Shadow * Chapter 6 - Conclusions