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One of the biggest problems any business faces is ineffective and inefficient working methods: too much time wasted getting the wrong people to do the wrong tasks, with poor return on investment. But this can be easily changed by following the 80/20 rule.

The 80/20 rule states that around 80 percent of results come from only 20 percent of causes. This rule can revolutionize every aspect of your working life by getting you to focus on the minority that causes the majority of results. Covering everything from generating leads to marketing products, 80/20 Sales and Marketing provides clear, easily-implemented advice that will make your business more efficient, so that you can earn more money while doing less work.

You will learn:

· How to locate the customers who are most likely to buy your products

· To build a diverse team that allows you to concentrate on your most productive activities

· How advertising a problem can help advertise your products.