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The marketing secrets that experts and top professionals use.

Get results fast with this quick, easy guide to the fundamentals of Marketing
Includes how to:
--¢ Position your product for a target market
--¢ Build a brilliant marketing plan
--¢ Create stunning branded marketing materials
--¢ Use memorable publicity to build market interest
--¢ Take advantage of new technology

Publication Details

Publisher:
HarperCollins Publishers
Imprint:
HarperCollins Business
Publication Date:
2010
Series:
Collins Business Secrets

Format

  • Kindle Book
  • OverDrive Read
  • Adobe EPUB eBook 196.3 KB

Peter Spalton (Author)

Peter Spalton CMC works as a freelance marketing consultant for multinationals, private companies, family business and public bodies. He mentors chief executives and sales directors throughout the UK. He has also held senior marketing positions in...

More about Peter Spalton
Marketing
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