Dan's favourite festive sweater is so ugly, it's cost him not one but three boyfriends and sent him back to his parents' place for the third Christmas in a row. About to give up hope of ever having a Christmas date, Dan meets Jake, a hot guy with a rock and roll edge. Jake is infatuated with Dan's sweater but vanishes before Dan can decide if Jake is for real or really in need of an eye-check. After all, no one has ever liked the sweater.

Dan's sweater is rocketed to national attention, when Jake's radio colleagues launch a hunt for the mystery man in the hideous jumper. Dan jumps at the chance to meet Jake again, and they hit it off in a big way, to the accompaniment of intimate gigs, exclusive clubs, and the paparazzi. Dan falls hard, but despite obvious mutual attraction, Jake refuses to take him back to his apartment. Is the relationship real – or a ratings stunt? After all, Jake has a reputation for cool that Dan, a lowly gym instructor, could never approach. Is a fondness for tacky Christmas clothing the only thing they have in common? Or does uber-cool Jake hide a Christmas secret of his own?