European Journal of Marketing, Volume 43, Issue 9 & 10

ebook European Journal of Marketing

By Charles Dennis

cover image of European Journal of Marketing, Volume 43, Issue 9 & 10

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This e-book draws together recent work in e-shopping and e-retailing to disseninate a coherent body of research that provides insight into how the sector is responding (or should respond) to the challenges of change. Both empirical and conceptual studies are included and all contributions address the practical implications. Collectively, the ten papers provide a state of the art picture of e-retailing in the twenty-first century.

European Journal of Marketing, Volume 43, Issue 9 & 10