Making money online starts with attracting traffic to your site. Of course this does not happen overnight. You need to exert some effort and spend time working on a strategy that gets more people to visit your site. This is where most internet marketers get stuck and confused. In reality, most internet marketers say that generating site traffic is the biggest challenge they face. It is not something that can be ignored after all. Without site traffic, your offers and promotions will not be seen by anyone. No matter how good your product or services are, no one will buy them because no one sees them. No sales effectively bring your online business to a grinding halt. With this in mind, internet marketers use a wide variety of web tools and tactics to squeeze out as much site traffic as they can. This may be a good idea but you have to remember that generating site traffic is an on-going task. Paying for site traffic makes things a bit easier but costs easily pile up this way. There is not even a guarantee that they will work either. What if you paid for something that does not work?