Product Management

ebook

By Chris Jooste

cover image of Product Management

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An interactive handbook describing and illustrating product decisions within the South African context.Includes practical examples, case studies and review questions. Aimed at undergraduate students of marketing and product management, private training organisations and in-house training units.Contents include the following:

  • Developing and positioning new products
  • The research and development/marketing interface and new product entry
  • Branding, packaging and labelling
  • Multiple product decisions and strategies
  • The product life cycle
  • Services marketing and customer service
  • Product Management