Pricing Management

ebook

By Mike Cant

cover image of Pricing Management

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This book is specially written for South Africanmarketing students to place specific marketingtopics in perspective. Discusses the essentialsof pricing decisions in marketing management.Includes review questions for self-assessment andmini case studies to give further insight into theissues covered.Contents include the following:

  • Role of price in the marketing mix
  • Pricing objectives
  • Relationship between cost, volume andprofit
  • Selecting an approximate price level
  • Managing price changes
  • Pricing Management