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Marketing In South Africa

Cases and Concepts

by John Simpson Author · Bridget Dore Author


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A collection of marketing case studies providing uniquely South African illustrations of marketing theory in practice. Includes detailed studies of the companies: brands, marketing issues, recent facts and figures.

  • Published electronically as a VirtualBook® (
  • For videos of selected case studies (free of charge to lecturers who prescribe the book), contact the UCT Unilever Institute on 021 650 2466.
  • Publication Details

    Van Schaik Publishers
    Publication Date:


    • Adobe PDF eBook 5.3 MB
    Marketing In South Africa
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