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The planning, implementing and monitoring of thesales and marketing function of an organisationas part of a broader strategy to ensure continuingsuccess. Introduces basic concepts and discussesthe development of sales and marketing skills in thesouthern African business environment. Providesrelevant examples, case studies and practicallyoriented activities to give hands-on experiencein the world of business. Aimed at businessmanagement students, and practitioners in thesales and marketing fields. Contents include the following:
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