A guide to understanding the long-term goal of creating value, followed by the short-term goals of profitability, liquidity and solvency within a firm. Provides an understanding of the principles of financial management required to contribute favourably to the long-term sustainability of a business and how they should be applied to creating wealth as opposed to simply maximising profit. Aimed at managers involved in marketing, human resources, logistics, supply chain management and information management, and for professionals such as engineers, architects, attorneys and medical professionals in private practice.Contents include the following: