Entrepreneurship

ebook A South African Perspective

By Gideon H. Nieman

cover image of Entrepreneurship

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Entrepreneurship – a South African perspective provides an overview of entrepreneurship and important related topics in the field of entrepreneurship. In addition it is a guide to becoming a successful entrepreneur. It describes and illustrates new venture creation within a South African context: the start-up process, the growth stages and the challenges in the maturity phase of the business. It provides exercises, activities and numerous case studies based on the latest research in South Africa. Contents include the following:

  • Seeing, locating, measuring and opening the window of opportunity
  • Developing the business plan
  • Determining the resources required
  • Fair trade, competition and consumer protection
  • The role of national government in developing and enabling the small business environment
  • Controlling and planning for growth
  • Key issues of business success or failure
  • E-commerce opportunities
  • Corporate entrepreneurship in South Africa
  • Entrepreneurship