E-Commerce

ebook A Southern African Perspective

By Kerry Chipp

cover image of E-Commerce

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Theory and practice of e-commerce from a developing-world perspective. Covers business models, case studies and practical issues such as the digital divide and the law governing e-commerce transactions. Aimed at students and practitioners. Contents include the following:

  • Network externalities and the case foranti-trust action
  • Disintermediation
  • Consumer behaviour online
  • e-Research and database marketing
  • Advertising, communication and brandingon the Internet
  • e-Commerce and the law
  • Macroenvironment and the digital divide
  • E-Commerce