Sign up to save your library
With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts.
Share
Find this title in Libby, the library reading app by OverDrive.
Search for a digital library with this title
Title found at these libraries:
| Loading... |
A collection of case studies designed to provide a taste of local, regional and international marketing experiences across a broad spectrum of industries. Integrates theory and practice, focusing specifically on emerging market contexts and consumer insights to guide marketing strategy. Includes questions and a reference grid that indicates which areas of marketing are dealt with in each case study. Aimed at undergraduate and postgraduate students of marketing.Contents include the following:
Share
