Internet marketing, as its name implies, is the promotion of a product or service using the Internet. This is one of the marketing outlets today that entrepreneurs are taking advantage of because (1) the Internet captures a wider audience (think worldwide), and (2) it is a cheaper than television, radio, newspaper and magazine advertising. But as the demand for the Internet as a marketing vehicle becomes grows, it becomes a new battlefield where various businesses compete for attention of a prospective customer. Whoever is persistent and is on the top of the search engine gets the sale. To be on top, Internet marketers employ various strategies and ties together all the aspects of the Internet – its design, development, advertising and sales into one moving force to engage customers and get the sale. If you want to venture into making business in the Internet, you must know the basics of how you will be able to make your website, your products and services remain visible to web users.