In our highly politicized world, public affairs plays a more important role than ever not just in how each nation functions and internally but how it is presented and interacts on the global stage. With an extensive introduction to lobbying and public affairs in individual countries, this book covers the main changes in recent years including the regulatory environment; nature of the sector/main players, consultants vs in-house; key challenges for the sector; issues of political importance; key practices, main avenues of political engagement (institutional) and methods (briefings, meetings, media) as well as providing compelling conclusions on the likely changes and future direction of public affairs. Contributors: Lionel Zetter (UK); Kajsa Stenström (Brussels); Cornelius Brand (Germany); Eric Schell (France); Laura Florea and Andreea Dobra (Romania); Huw Williams (Canada); Spiro Anastasiou, John Harbord and Margaret Joiner (New Zealand); Toby Moffett (USA); Michael Sugich (Middle East); Robert Magyar (China); Davis Hodge (Brazil); Valerie Pinto (India); Andrew Escott (International); Stuart Thomson (The Future)