When Julia Smith wins twenty-five million dollars in the lottery, she collects her winnings wearing her very best bedazzled, shocking pink, faux satin jacket that makes her look like a tricked out Elvis at a Las Vegas car show. Aware that everyone is looking down on her, brilliant, beautiful, sharp tongued, slightly amoral Julia vows to make a success of her life. She relocates to Las Vegas and parlays her winnings into a career as a madam, opening a thousand dollar a night brothel.

Julia's establishment is supremely successful, allowing her to open a second house on the premises, a gentleman's club catering to the wealthy, which she names The Royale. The senator is powerful, and often so abusive that Julia must rescind his membership. The senator vows revenge and Julia's life becomes more complicated than she could ever have imagined.