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可口可乐如何从美国亚特兰大的一家小药房发展成今天的全球软饮料帝国？可口可乐如何以"不变"的配方与"万变"的创新打造顶尖产品？可口可乐如何打造全球最具价值的品牌？可口可乐如何通过强大的营销手段赢得全球17亿顾客？本书通过揭示可口可乐在公司管控、领导力传承、人才培养、财务管控、信息平台等方面的成功实践，帮助读者探寻这些问题的答案，了解最真实、最全面的可口可乐。
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