Gallo Be Thy Name is the portrait of an American dynasty that rose from hardscrabble poverty in the early 1900s to become the most successful wine company in the world through toil, cunning and crime. From selling "Dago Red" to Al Capone during Prohibition to conquering America's wine market with such plonk as Thunderbird and Ripple and from the Great Depression to the roiling farm labor movements of the sixties and seventies, the Gallos rode the turbulent currents of history to triumph, with iconic brothers, Ernest and Julio steering the ship. But beneath the E. & J. Gallo Winery's carefully polished surface is a sweeping story of passion and power, swirling with rumors of murder.