Look beyond the Obvious
ebook ∣ A Blueprint for Transforming Managers into Leaders
By Edward F. Schultz

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?If two people always agree, one of them is unnecessary,? Henry Ford once said.
He was on to something: The best businesspeople suggest alternatives to ideas and strategies. When practiced effectively, this can lead to innovations that dramatically boost sales.
Edward F. Schultz, a leading consultant to businesses both big and small, explains why conventional or group thinking results in conventional results—something no business owner wants. The key to lasting success is engaging in differential thinking, which will allow you to
Each chapter includes separate insights designed to address a different element of leadership, weaving together theory and practical application.
Filled with real-life scenarios on coaching employees and managers, this guidebook for owners, leaders and entrepreneurs will get you the bottom-line results you crave. But you'll only get them when you Look Beyond the Obvious.