'The so-called war on drugs has been a colossal failure, and this book offers further proof that we must treat drug use as a public health issue, not as a crime' Sir Richard Branson

This landmark book, from Matt Noffs and his team at the Noffs Foundation, is a much-needed voice of reason in the national conversation around the drug ice. What is ice? What does it do to the brain? What can we learn from previous drug policies about managing the current crisis? And what are the practical steps we can take as parents and carers to help our kids?

Matt Noffs has interviewed leading experts in the public health sector and the justice system, along with drug policymakers and shapers, as well as ice users and their families. He believes we can keep the crisis contained and managed, but we need to do so calmly and strategically - as parents, as a community and as a nation. For anyone seeking to understand what the drug is and how to help our children and our communities get through this crisis, this book is full of facts and sensible advice - and most importantly, it is full of hope.