If you don't make it as easy as possible to publicize you or to promote your work, you will have less success in dealings with radio, print, television, blogs, or any media, really. In my dealings with authors and publicists through my Blog Talk Radio shows, in my position as Managing Editor of The WOD Newspaper, and as the host blog for over a hundred authors in the last few years, I have witnessed a total lack of understanding what a media kit is and what components are needed to be included. The Media Kit is undoubtedly, the single most important tool in an author's arsenal. The success in book sales can be directly attributed to how organized a media kit is and how easy this information is accessible in paper format, as well as digital files for emailing easily. And don't forget to lay in a separate tab for your media kit on your author's website for easy access by the tech savvy media reps. The more opportunities a reader has to find out more about you and your book, the more sales you will add up.