International Journal of Culture, Tourism and Hospitality Research, Volume 10, Number 1
ebook ∣ DBM-V Conference · International Journal of Culture, Tourism and Hospitality Research
By Andreas Zins
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This ebook on destination branding and marketing comprises several thought-provoking papers that were presented at the fifth meeting of the Destination Branding and Marketing Conference (DBM-V) which took place in Macau in December 2014. The conference theme for DBM-V was "Building Enduring Place Brands" which, like those before it, endeavored to straddle theory development and practice.
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