"In his rollicking, unabashed, and sometimes shocking book, Jeff Scot Philips offers an unprecedented inside look at how labels can be manipulated, regulators can be fooled, and how consumer gatekeepers—from personal trainers to nutritionists—sell high-margin 'health food' to an unsuspecting public that wants to lose weight." —Oz Garcia, bestselling author of Redesigning 50 and The Balance
—Why are you are you eating diet foods and getting fatter?
—Why do you still have cellulite even though you eat "healthy"?
—Why don't you know what you are eating, even when you read the label?
—Why does the obesity rate in America keep climbing, even though the weight-loss market is a $300 billion industry?

It is because food manufacturers, the media, nutritionists, trainers, medical professionals, health inspectors, and people like Jeff Scot Philips collude for profits and are: big fat food liars.