Jeff Olson introduces his readers to the idea that every single person on this planet has the potential to either turn into a poor, unsuccessful beach bum, or into a successful entrepreneur with a huge balance on his bank account. He tells his own story – about how he went from failure to success to another failure, and how he slowly learned that failure and success both happen for the same reason, and that this one single reason can either work for or against you, depending on how you use it. The reader is motivated by reading on because they would like to know more about the idea that people have complete control about the direction their life is taking.