Owen O'Brien studied business at university and so has three letters – DBA – after his name. Much more importantly, before that he spent more than 20 years running businesses out in the great wide world – with some success. He learnt a lot and wants you to know what he learned. Hence this ebook: HOW TO BE AN ENTERPRISER. In this short, rich in experience, ebook, Owen looks at: What business does; Problems and opportunities; Observation; Imagination; Ideation; Trial – and error; Bootstrapping; and Sales and he exhorts you, the reader, to "Stop thinking – just do it!"