Social Marketing is about delivering social values, promoting social causes or effecting social changes by planning and implementing marketing strategies to meet the needs of multiple constituencies. This ebook serves as a forum for researchers to share their ideas and research findings about social marketing issues facing various for profit and not-for-profit organizations in different countries. To this end we have brought together research contributions from international social marketing researchers who have been actively engaged in addressing some of the critical social marketing issues in different parts of the world.