Qualitative Market Research: An International Journal, Volume 12, Issue 3
ebook ∣ Qualitative Market Research: An International Journal
By Adam Lindgreen
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This ebook aims to show how the research process fits into the greater business and community landscape. A great deal of theoretical work and empirical practice underpins the conceptual development of qualitative research, but this ebook strives to bring together multidirectional network learning and addresses gaps in both literature and practice.
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