Qualitative Market Research: An International Journal, Volume 12, Issue 3

ebook Qualitative Market Research: An International Journal

By Adam Lindgreen

cover image of Qualitative Market Research: An International Journal, Volume 12, Issue 3

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This ebook aims to show how the research process fits into the greater business and community landscape. A great deal of theoretical work and empirical practice underpins the conceptual development of qualitative research, but this ebook strives to bring together multidirectional network learning and addresses gaps in both literature and practice.

Qualitative Market Research: An International Journal, Volume 12, Issue 3