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各行各業都需要創意來維持競爭力，沒有創意推動，企業會變得因循苟且，在不思長進的空間下營運，只會敗下陣來。作者將創意的觀念重新解畫，並推倒任何人心中固有的創意柏木圍牆，讓每一個人面對到真正的創意自由角度。
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