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From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:
• Guerilla marketing.
• Marketing to Boomers and Latinos.
• Online marketing.
• Targeted, but affordable direct mail.
• Sample marketing plans for several types of small businesses (as well as a couple of larger projects).
• Practical, do-it-yourself distribution strategies.
• Analysis of business segments and trends, and much more.
• Guerilla marketing.
• Marketing to Boomers and Latinos.
• Online marketing.
• Targeted, but affordable direct mail.
• Sample marketing plans for several types of small businesses (as well as a couple of larger projects).
• Practical, do-it-yourself distribution strategies.
• Analysis of business segments and trends, and much more.
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