The papers in this ebook seek to examine the significant developments and critical issues involved in Chinese Food Marketing. Containing approximately 20 percent of the world's population and enjoying annual gross domestic product growth of up to 10 percent, China ranks high on the agendas of both business leaders and policy makers. The industry in which Chinese households spend the greatest proportion of their income is the food industry. As a result of rising incomes and an expanding urban middle class, Chinese households have also changed their eating habits drastically during the past decade, cutting back on rice and wheat products and embracing the consumption of dairy, meat, soft drinks and wine.