策划，对我们来说不再是一个陌生的词汇了。随着国门的开启、经济的发展，我们进入了一个策划的时代。电视文化在文化格局中的不断突起自然离不开策划的加盟和参与，在优秀电视节目、电视栏目、电视频道飞速发展的背后无不闪耀着策划的光辉，浸润着策划者的心血。现在，与观众生活联系最密切的电视剧和策划的关系也正一步步进入我们研究的视野。 创意策划是电视剧运作的第一要素。那么，到底什么是电视剧策划？如何进行电视剧策划？电视剧策划有迹可循吗？......通过学习本书，这些电视剧策划的实际问题，你就可以得到一一解决了。 (Planning is no longer a strange word to us. We are now in an era of planning along with the open strategy and economic development. The rise of TV culture in the cultural pattern cannot be possible without planning. And it is also the drive for the rapid development of good TV programs, shows and channels. Now, the relationship between planning and TV plays, the most highly related form with the life of audience, is coming into our sight of research step by step. As a matter of fact, the creative planning is the prime factor of TV play operation. So, the questions are what is exactly the TV plays planning? How to plan? And are there any rules to follow? All these practical questions can get answer in this book.)