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本书作者从现代心理学的五种主要理论，即神经生物论、行为主义论、精神分析论、人本主义论和认知论的视角，全面深入地阐释了大众传播活动中人的心理现象。 (The author elaborated on the psychological phenomena in the activity of mass communication in perspective of five main theories of modern psychology, namely neurobiological theory, behaviorism, psychoanalytic theory, humanism and cognitive theory.)
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