随着信息时代的到来，信息的密集程度越来越高，传播速度越来越快，人们每时每刻都在接触各种信息。这种超负荷的信息轰炸使你们更倾向于接受新颖、直接、感性的信息，视觉图形为满足这一需要而得到了广泛的应用。因此有人称今天是一个读图的时代。在这样的大环境下，视觉传达设计领域的设计师如何支创造吸引人的视觉语言变成了一个很重要的课题，视觉语言形式的创新能力的培养也成为了当代艺术设计的重要任务，而图形创意课程的形设为解决这一问题起到了重要作用。 图形创意课程自上世纪90年代引入我国以来，在全国的各专业院校都得到了广泛的开展。作为一门专业基础课程，深受设计专业学生的喜爱。图形创意极富挑战性，创作时完全可以饱含激情地发挥创意，有着其他课程不可比拟的想象空间。通过该课程的学习，可以培养学生无限创意的能力，以及从多种角度看问题、发现问题、解决问题的设计能力。 本书以理论讲述与图片评析相结合的方式，讲述了图形创意的构思方式和表现技巧。目的在于结合多年实践教学的情况，对图形创意课程的基础知识进行梳理，形成一套对普通高校设计专业学生较为全面并具有实际操作性的教材。 (With the advent of the information age, the intensity and spreading speed of information are increasingly growing. People are now exposed to all kind of information all the moment. Because of this overloaded information bombardment, we tend to take in novel, direct and perceptual because of the overloaded information. Visual graphics, which can meet this demand, are widely used at present. Therefore, word has it that it is an era of graph reading. In this environment, how to create attractive visual language has become a very important research topic for designers in visual communication design. And the innovation ability training of visual language forms become a vital task in contemporary art design, in which graphic creativity course can play an important role. Since its introduction to China in the 1990s, the graphic creativity courses were widely established in Chinese universities and colleges. As a professional basic course, it is deeply loved by students majored in design. This course, with unparalleled imaginary space compared with other courses, is also full of challenges, in which students can be very creative and passionate in creation. Students are expected to gain the innovation ability and design ability to find problems and resolve problems from various perspectives after this course. With the combination of theory explanation and graph comment, the author describes the design modes and expression techniques in this book. The author, based on many years of practical teaching aims to provide a general and practical textbook for students majored in design in regular institutions of higher learning by sorting out the basic knowledge of graphic creativity.)