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本书只是"借用了小说的形式，披了小说的外衣"，所写的"一篇经济学论文"。小说的主要篇幅是写一次历时十小时的演讲。演讲者即小说的主要人物"传真"大师，听讲者则主要是五里亭镇上的几位企业家。演讲的主题是针对当前市场日用消费品已基本饱和的情况，主张企业应树立"观念消费"的理念，向文化要财富，向艺术审美要财富，尽力提高产品或服务的文化审美方面的高附加值。当缪斯女神向经济伸出金手指时，"文化经济学"诞生了......
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