The Straightforward Business Plan, Revised Edition , is a comprehensive guide to all aspects of the formation of a viable business plan and also to the ongoing development of a company. The book has been updated taking into account the current difficult business climate and incorporates current business planning models. It will prove invaluable to all those who are either involved in business and wish to adopt a more structured approach to planning the future or to those new to business who wish to enhance their knowledge of this area.