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That's China Urban Walk 2014 Vol. 5

That's China城市漫步2014第5期) · That's China Urban Walk

by That's China


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Who are we?Justifiably ranking among China's most time-honored English language magazine brands, that's has enjoyed a hard-core following among China's foreign residents since its genesis in the early 1990s. The various magazines that operate under the that's banner have been serving China's expat community, as well as its tourist population, a high quality product that is diverse and engaging for over two decades. Over the years that's has witnessed great change in China, and it has had front-row seats to a fascinating period in the nation's history. Over the space of a few short decades, China has transformed itself into a thriving 'global village'.One member of the that's family, the 11-year-old that's China launched its new look in the final months of 2013, and is now ready to unleash its potential. that's China aims to take brand beyond its established image with a brand-new design scheme, new section arrangements and a whole new vision.that's China tells its readers stories about China; about its culture; about its past; about its future. We feature a wide range of diverse topics and subjects, ranging from hot social and political issues to every component of the country's vibrant and fast-paced city life. We are cool, but unpretentious; we think deeply but not are not immune to life's funnier side. We are – like China itself – an experience not to be missed.(that's 是中国老牌的城市英文刊物之一,从90年代初创刊起,就得到在中国生活的外国人群的追捧,成为在西方人生活圈内的经典刊物。20年前,西方人在行人好奇的目光中,带着丛林探险的心理小心地游走在中国的街头巷尾, 20年后,他们与中国人相邻而居,成为中国城市中的普通角色,是that's见证这种变化的每一个细节,是that's推动了外国人群融入中国的每一个细节。that's China是that's英文刊物家族的成员之一。2014年全面改刊后,我们全面调整了刊物的话语方式。我们坚守着东方的情怀,因为我们的故事背景在中国。我们保持国际化的视角,因为我们的读者是来自世界各地的人群。我们坚持母语的写作习惯,因为我们的作者来自以英语作为母语的国家。我们注重展示细节,因为我们的读者对中国已经不那么陌生。我们让叙说变得有趣,因为世界已经越来越趋同。我们注重感官的体验,因为美食和旅行是人类共同的爱好。我们的文字里面夹杂中国字,因为全世界人都开始习惯这种象形文字。我们评点新闻,无论是严肃的政治对话还是明星的流言,我们尽量与众不同。我们发现城市,用城市里忙乱的人常常忽略的方式发现玻璃建筑之外的人和事。我们一起旅行,用自己的体验分享寻常风景里的不寻常。我们捕捉时尚,在时尚还没有成为大众消费品的时候。我们关注艺术,让一些不习惯模仿的音乐家、画家刺激你的审美。我们鼓励阅读,总有一些好故事会陪你度过寂寞时光。我们热爱思考,一碟小菜也有点哲学的味道。我们时尚但不装逼,我们思考但不深沉,我们无聊但不庸俗,我们发现但不破坏。我们是一本英文的好杂志。)

Publication Details

China Intercontinental Press
Publication Date:
That's China Urban Walk


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That's China Urban Walk 2014 Vol. 5
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